How to convert HEIC to JPG

HEIC (High Efficiency Image Container) is the modern image format Apple uses on iPhones. It produces smaller files than JPG at the same quality, but many apps, websites and Windows PCs don't recognise it. Converting HEIC to JPG makes your photos universally compatible. This guide explains how it works and how to pick a sensible quality level — all using a free tool that runs entirely in your browser.

What is HEIC?

HEIC is a container for HEIF (High Efficiency Image Format) images. It uses HEVC compression to store photos at roughly half the size of an equivalent JPG. iPhones default to HEIC for photos, which is great for storage but causes problems when you need to share or upload images to systems that only accept JPG.

• HEIC and HEIF are closely related — HEIC is Apple's variant of the HEIF standard. This tool handles both.
• No quality is lost in the original — conversion decodes the HEIC and re-encodes it as JPG, so the result is a standard JPEG any app can open.
• Re-encoding is lossy. JPG compression discards some detail, so pick a high quality (90% or above) if you want the result to look as close to the original as possible.

Step-by-step

1. Drop your .heic or .heif file onto the converter.
2. Choose a JPG quality level — 90% is a good starting point.
3. Click Convert to JPG and check the before/after size.
4. Download the converted JPG if the result looks good.

Choosing a quality level

• 95% and above — near-original quality. Use when you want the converted JPG to look as close to the HEIC as possible.
• 80–90% — the sweet spot for most photos. Visually close to the original, and often smaller than the HEIC for simple images.
• 60–70% — aggressive compression. Good for thumbnails or when the smallest possible size matters most.

After converting, you can compress the JPG further if you need an even smaller file, or reduce it to a target file size for an upload limit.

Why convert HEIC to JPG?

• Compatibility. JPG is supported everywhere — every browser, every app, every operating system. HEIC is still not accepted by many web forms and legacy systems.
• Sharing. If you're sending photos to someone on Windows or Android, JPG guarantees they can open them without special software.
• Editing. Most image editors and CMS platforms expect JPG, not HEIC.

Privacy

Everything runs in your browser. Your HEIC image is decoded and re-encoded locally — it is never uploaded to a server, so it's safe to convert private or sensitive photos.